Email marketing is just like any other form of marketing or advertising. It’s a chance for you to reach out to your customer and promote your brand, tell them about a sale, and/or establish yourself as the authority on any particular subject matter. The difference...
Once business owners are convinced of the benefits email marketing can bring their business, they’re still hesitant to get their first campaign off the ground. And when that happens, it’s most often simply because business owners don’t know where to start – they have...
Millions of business owners have already started campaigns, and are reaping the benefits of doing so. But still, many business owners haven’t yet realized just how beneficial email marketing can be. One of the biggest benefits, and one business owners are very...
The database is the backbone of any great email marketing campaign. Without it, there are no email addresses to send the messages to, and no customers to reach. Business owners are constantly looking for new ways to grow their database because the bigger their...
For many business owners, hearing the word ‘marketing’ is the same thing as hearing the word ‘expensive.’ With email marketing however, that is not the case. Email marketing is simply sending out emails to new and existing customers to let them know about current...
