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The Landing Page

The Landing Page

Almost as important as the ad is the landing page the ad points to. This can be the business’ Facebook page, a particular post, or the business’ website. The importance of the landing page cannot be overlooked, as ultimately this is what’s going to sell your...
What Are Facebook Ads?

What Are Facebook Ads?

Facebook ads are just that: ads that appear on Facebook. They can include an image, video, headline, body copy, URL and call to action. Facebook ads are quickly becoming one of the most preferred methods of online advertising for business owners. Not only are they...
How Much Do Facebook Ads Cost?

How Much Do Facebook Ads Cost?

Of course, before venturing into any type of advertising, business owners want to know how much it will cost them. The frustrating answer is that no one can really tell how much a Facebook ad will cost before it’s created and starts running. However, the good news is...
Creating A Dynamic Facebook Ad

Creating A Dynamic Facebook Ad

So once you understand what Facebook ads are and how to hone in on extremely targeted audiences for them, it’s then time to start actually creating the ad. This is the fun and creative part, but there are some things business owners should keep in mind. The first...