Web design for an online business is a serious venture. No matter how important and unique your product or service is, what keeps a customer on a website is the web design, what makes customers buy is the ease of the process.
I’m sure you’re aware that designing a Business website is not like designing a personal website that only your friends and family will see. Since your primary target from a Business website are paying customers that need your services, your website must be appealing, builds trust and easy to use.
Web design for an online business says a lot about the company itself and the people that run it. It’s important to present a professional image; otherwise you will end up handing customers to your competitors even if you have better products and services.
Amateurish web design shines a bad light on an otherwise professional business. If your web design looks amateurish, people will think youre an amateur. Of course, that may be an inaccurate assumption, but it is the reality of the way things are. A professional image makes people more comfortable, and more likely to use your Business product or service.
Good web design includes pages that are easy to navigate, and that are pleasing to the eye. Think of a few of your favorite websites, visit them and browse them thoroughly. Take notes of why you like them. Keep the list handy when youre ready to design your own Business website. Also keep in mind why visitors will be visiting your site.
In designing a Business web site you will have to think like a customer. If this does not make sense to you, browse similar Business websites and consider the things that are keeping you on the website for a longer time. Also take notes about the things that are encouraging you to leave the website you are visiting and to look for your required service or product elsewhere. Your target should be to keep your customer at your website the longest time for a simple reason, if this visit to your site did not translate into a sale, his comfortable stay will introduce him to other products that will be in the back of his mind and will come back to get it when he needs it.
A handy piece of information to keep in mind is that websites attract visitors because theyre seeking information. Maybe they want to purchase an item or service that you offer, so do not spare any effort to give a detailed, nicely arranged and easy accessible information about every product or service that you offer. Good web design insures that visitors will have an easy time finding the information they need. You only have a split of a second to retain visitors, so make the most of that time.
The main page should get to the point. Video intro pages look nice, and show that youre current on technology, but they tend to annoy people, and cause them to click away from your site without going further. If you must have some kind of video intro, at least include the option to skip it. Other than that, when you are in the phase of search engine optimization, you are going to have a hard time optimizing your website.
Furthermore, good web design also takes into account that, believe it or not, some people still use dial-up services. Effective web design means the page is available to everyone, not just those with broadband or cable connections. If possible, keep graphics and special effects to a minimum. Overloading a page with too many extras may look amateurish to some, and may make the page load slowly.
Successful web design can make or break your Business image. Create a site that is appealing and easy to navigate, and your visitors will be glad they found it, happy to revisit and recommend.