Having a lead generation site is great and can be very effective; but only if business owners know how to get traffic to it. Getting more traffic to visit a lead generation website is just as easy as getting traffic to any other type of website; you just need to enter into it with lead generation at the top of your mind.
PPC (pay per click) campaigns are a great way to get more traffic to your lead generation website. This type of advertising places your ads within the search engine results and you only pay for every click that your ad receives. Google AdWords is the most popular PPC program, and these are also the ads that will appear above the local listings and organic search results in Google – the biggest search engine online!
Facebook video ads are another type of PPC campaigns, and these can be incredibly effective. Video content is huge on Facebook and other social media platforms, with customers not only saying that they’d be more likely to purchase a product from a video over a text ad, but also with users preferring video content to that of text. When trying to get traffic to your lead generation site, PPC is a great way to do it!
Using SEO (search engine optimization) is a way to get your lead generation website to the top of the organic search results in the search engines. These are the search results shown below the ads and local listings, and getting to the top of those results can take a very long time and include a lot of work. While SEO is a great way to get traffic to your website, starting a PPC campaign is an even better way to do it.