Lead generation for your small local business is just that – it’s a process of generating leads, usually through your website or a website other than your main site that’s dedicated to generating leads.
There can be a lot that goes into lead generation, but just a few simple steps can also go a long way towards generating more leads for your business. Most forms of online lead generation include directing customers towards your lead generation site through advertising, and then providing them with something of value for free once they get there. Advertising can include anything from PPC to search engine optimization, and the gift you give away can be either a coupon or a free helpful and informative report.
Just like anything you do online, lead generation can be as involved or as simply as you’d like it to be. But any effort is going to get your business more leads that might be converted into new customers and ultimately get you more business, and more profits.