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i.e.: Top-of-mind (brand recognition), Lead generation, etc.
i.e.: Google Ads, Facebook Ads, Direct mail, etc.
i.e.: A Chiropractor may want to use: "chiropractor near me", "chiropractic adjustment", "best chiropractor near me", "family chiropractic", etc.
i.e.: Cities and distances from your business. How far away are your ideal customers? Within 5 miles, 10 miles or more?
Company names and websites would be very helpful here for competitive analysis.
If yes, please explain.
Simply put, your unique selling proposition is what makes your business different from everyone else in your market.
i.e.: age range, customer interests, are you a family practice?, etc