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People are out there right now talking about your company. They’re posting reviews, creating hashtags and in some cases, maybe even websites – all to state their opinion on your company and/or your product or service.

You can find out what people are saying, and if you want to manage your online reputation, you’ll need to. You don’t only need to concern yourself with what people are saying about you around the neighborhood, but possibly around the world. There are so many more places to look, and so many statements about your company to find.

Consider that today saying “online” reputation is actually quite redundant. It’s really just about your reputation, and once you understand that idea, it’s easy to see why it’s so important.

This is what people think about your company! This is what people are telling other people about your company! Of course that’s important. And it’s important that you properly manage that reputation, as well.

But there are other reasons why your online reputation is so important. Even if your business isn’t online, you can bet that your reputation is.

Before making just about any purchase today, consumers will go online to find reviews and check what people are saying about that product before they actually buy it. And the larger the purchase, the more research customers will. When they do that research, they’ll be looking for companies and/or products that have the best reviews, as it’s easy to assume that these are the best on the market.

When products or companies have bad reviews, customers will likely steer clear from them for fear that they’ll have the same negative experience. Likewise, customers will also stay away from companies or products that can’t be found online at all. When people aren’t saying anything about you, customers then don’t know what to expect, don’t know if people have already tried you out, and are cautious about being the first ones to do so.

The good news is that it’s easy to manage your online reputation and once you know how to do it, it can be whatever you want it to be.