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While you’re still in the planning stages of your websites, you’ll have many choices to make. One of those is going to be whether you should use a custom design or pre-designed templates.

Pre-designed templates are cookie cutter designs provided by web builders and even some web designers, and you may be tempted to use them. But you shouldn’t. Do you want a house that looks exactly the same as every other house on the block? Or do you want to drive the same car that everyone else is driving? Probably not, and you don’t want the same website design that your competitors have either.

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You want your website to stand out in the crowd, because you have so much more to offer than your competitors! And when the same template is used over and over again, they eventually stop working. Potential customers and new leads simply stop reacting to them, as they all start to blend together.

Templates also won’t allow your website to fully function the way you want it to. You might not be able to find one that has a shopping system, forum, or other features that you want. But when you choose a custom design, it’s just that – customized to exactly what you want it to be. You can add in anything that you want, which also helps it stand out in the crowd of websites that are out there.

Pre-designed templates may seem like the easy way out, and they are. But like anything else, if you want something that’s truly great, it may take a little work. But you don’t actually have to spend the time trying to hammer out code for a beautiful custom design that you want. If you hire a web designer, they can do all the hard work for you and you will reap the benefits of it.